APN | Badr

25 September 2025

VML Jordan, a branding and marketing agency, marked the anniversary of its founding by partnering with APN to plant trees in the Badr area. The initiative was part of the Green Caravan programme, connecting Jordanians with the heart of small farming as the cornerstone of achieving national food sovereignty.

Together, volunteers planted 100 fruit trees on local farmland. Around 20 VML employees took part in the effort, planting olive, citrus and stone fruit trees as well as grape vines.

The initiative reflects VML’s commitment to sustainability and community engagement. Participants shared that the activity not only works to strengthen local agriculture, but also allows them the opportunity to gain hands-on experience in cultivation and collaboration beyond the workplace.