APN | Central Jordan Valley

26 October 2024

In a scene filled with the spirit of giving and connection to the land and its people, Tesco and its employees, in collaboration with APN, participated in planting 250 citrus trees in Deir Alla in the Central Jordan Valley. This activity, part of the “Green Caravan” programme, was more than just planting trees; it was a renewed hope and a strengthened commitment to supporting agricultural families on their land. The effort seeks to revitalize their soil, which they have long nurtured, and underscores the belief that investing in local agriculture is a pathway to sustainable economic development.

This activity reflects Tesco’s commitment to social responsibility, aiming to build bridges of solidarity by supporting farmers to improve agricultural productivity and secure sustainable income sources, empowering them to withstand economic challenges. With each tree planted, a new seed of hope takes root.